*14 STEPS TO IDENTIFYING YOUR BRAND ONLINE
Let’s jump right in shall we?
Use Instagram as well as other relevant social media platforms to establish your tribe, as they will add more significant attention and traffic to your website views, commentary, demand, and possible future business. Instagram is a robust social media platform that requires minimal maintenance and free publicity.
Your website and social media outlets should have a very pleasing appeal, an easy interface to use, and a welcoming format that is understandable to navigate so viewers reference your brand as a default.
What is the meaning of your company name? When you have a unique or longer company name, you want future customers to be able to find your site quickly. The best option is to create a short name or acronym before establishing a domain or create hyperlinks for quick access to your site so people can save time typing in long URL links.
Focus on the attention of future loyal customers' by tapping into curiosity and emotional connections to your brand by sharing company projects, philanthropy and achievements; identifying and building visibility, trust, and respect, locking in customer retention.
If you have a website, utilize the "our story" or “about” section to tell the path and journey of how your company came to be and the purpose for creating your product the way you do, or the motivation and passion behind the concept of what it means to produce for example organic, locally made, cruelty- free products, etc.
If you have Instagram (which I highly recommend), you should always have your personal/ business IG account linked to your website, which is a massive plus for driving more customers and new demographics to expanding your legacy brand.
Always try to consider having a more massive online presence for direct sales and taking orders to cater to the "buy later" customers. The shipping cost is the exchange for not waiting to leave the house while still supporting a favorite brand. The hands-on shopping experience would then become more significant to the physical storefronts, creating a more upscale feel, adding more value to the legacy brand status of a company’s notoriety.
Take any stock photos currently on your website and post to your Instagram and other social media platforms. This way, when people look you up, they can see the consistency of what you have available in services, products, and teaching tools.
Once involved with social media, stay connected to relevant and popular trends that people enjoy seeing, such as if you have an organic skincare brand, showing customers how you select natural products from farms or various types of climates encountered when choosing those ingredients or producing a short video of the processing steps it takes to make your products without revealing too much, just enough to captivate.
What do you do for the Winter hours? There is always a down season or untapped market somewhere in the world that can be reached via e-commerce, which is ideal and provides an excellent opportunity for online entrepreneurship. Because when you can continue providing quality service and products to returning and new customers in all climatic conditions, you become an all-star to your fans.
Remember your website is an online store, billboard, business card, commercial, etc. treat it with the respect and love it deserves and always show homage to the products that put you on the map from the beginning. Example creating a tab for your most popular items or specialty items that can only be sold online or available seasonally.
If you have other merchandises that can be added to your website do so, consider that primary or popular products will sale faster so knowing the trends of your lifestyle or legacy brand is extremely helpful in high ordering seasons. Try to discover ways to test new lines related to your passions or followers’ interest that can or could easily be produced and flipped effortlessly to provide fresh content in a 24-48 hour turnover due to increased sales or back-stocked services or goods. In other words, always have a backup plan.
Pay attention to key concepts, be empathetic to the central identity of your brand. For example, if the products you produce are made with sustainability in mind, without trying or realizing it, the majority of your new and returning customers will be more health conscious of what they consume and will trust whatever you produce; drawing in a considerable growing market and an additional revenue stream to a brands awareness and identity.
Lastly, your social media presence signifies you as a brand expert in your industry, which is why people will pay you the prices and or attention you desire, while simultaneously being able to walk away feeling connected to a brand they can trust and respect. Even if you can’t post daily, be sure to put time aside at least once a week to review if all of your social media outlets are producing relevant and updated content to establish consistency of expectations which is where loyalty is born.
~ JAH
